About
Made with care.
Perfected with experience.
EcoPetBox is the flagship brand of Bellus Pet Company. Our products are manufactured to the highest standards in Estonia, Thailand, China, Mexico and Poland, and distributed across Europe and worldwide. Our North America office in North Carolina provides local support for the US and Canada, while our headquarters is in Estonia. We also keep a warehouse in Leipzig, Germany. Our mission is simple: give pet owners more freedom to enjoy life with their pets, worry-free — and stop pouring plastic into the planet to do it.
Convenient
Easy to set up, use, and dispose of. Saves owners hours every month. Wash time: 0 minutes. Changing the litter: about 1 minute.
Efficient
A set of 3 trays covers an average supply of 1 month. Reuse trays that are still in good condition and extend use up to 2 months, saving money and waste.
Sustainable
100% recycled biodegradable paper and plant-based litter. Fully biodegrades in 3–6 months.
Recognition
A decade of awards.
Recognised across Europe and globally for innovation, sustainability and design in the pet category.
- Leaders in Luxury Awards 2026 — Winner
- Best Eco-Friendly Pet Product Brand 2026 – Northern Europe
- RI Global Awards 2023 — Category Winner
- CorporateLiveWire Global Awards 2022/23
- Best Eco-Friendly Pet Products Brand, Europe
- Innovation & Excellence Awards 2022
- Most Sustainable Disposable Litter Box 2020
- Most Innovative Pet Litter Solution, Europe 2021
- Pet Litter Solution of the Year, Estonia 2022
- Range Buyer's Choice Award — 1st Place 2019
Brand character
A brand cats — and their owners — trust.
- Healthy
- Natural
- Loving
- Caring
- Honest
- Progressive
- Trustworthy
- Playful
- Cozy
- Family
- Loyal
- Curious
Peace of mind. Pride in sustainability. Love expressed through care. EcoPetBox delivers emotional reassurance for the conscious pet parent — and a defensible point of difference for the retailers who stock us.
Meet the mascot
Meet the mascotKito Kitty, CTTO — Chief Tray Testing Officer.
Kito Kitty is the EcoPetBox mascot: a forest-green cat who treats every tray as base camp. He is curious, tidy and endlessly practical — the friend who has already tried the messy way and found something better. Wherever you see him on this site, he is there to point at the useful bit.
Explorer
The tray is his vehicle. Home, holiday, RV or shelter — Kito sets up camp in under a minute and moves on.
Smart Kito
Glasses on and field journal open, Smart Kito is the version who shares what he has learned — he hosts our FAQ and guides.
Tidy by nature
He never scrubs. He disposes of the used tray in general waste or home compost and starts fresh — that is the whole idea.
Skip the Scrub. — Kito’s motto, and ours.
Kito Kitty, CTTO — Chief Tray Testing Officer.